Go Lighter, Go Longer.
A metaphorical exploration of air and the negative space it occupies. The Air Max’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.
The Air Max’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.
Hero Imagery
Application
Development
Client: Nike / Nike Brand Design
Agency: Mother
Director: ManvsMachine
Editor: James Foord @ Rock Paper Scissor
Design & VFX: ManvsMachine
DOP: Rina Yang
Songwriters: David Orobosa Omoregie / Sam Lewis
Colorist: Joseph Bicknell @ Cheat
Music: Dave "100ms"
Track: 100M's lyrics @ Sony/ATV Music Publishing LLC, Warner/Chappell Music, Inc.
Songwriters: David Orobosa Omoregie / Sam Lewis
Sound Design: Echolab
Client: Nike / Nike Brand Design
Agency: Mother
Director: ManvsMachine
Editor: James Foord @ Rock Paper Scissor
Design & VFX: ManvsMachine
DOP: Rina Yang
Songwriters: David Orobosa Omoregie / Sam Lewis
Colorist: Joseph Bicknell @ Cheat
Music: Dave "100ms"
Track: 100M's lyrics @ Sony/ATV Music Publishing LLC, Warner/Chappell Music, Inc.
Songwriters: David Orobosa Omoregie / Sam Lewis
Sound Design: Echolab
Additional footage supplied by Nike, Inc.
