A brand new channel. A brand new way of scheduling content.
We worked closely with 4creative to create a cohesive on & off air package for new channel 4seven, that would sit proudly amongst the existing Channel4 family. The channel is a social media driven 'best of', bringing the most topical programming to the head of the schedule. Our aim was to visually present 'another way of looking at' Channel4.
We created a distinctive corner wrap concept that holds all the elements together creating a set of idents which result in a logic defying scene, reminiscent of M.C Escher. This required a custom camera technique to create the effect of the viewer travelling around the corner wrap from left to right, presenting everyday life, from a new perspective.
On Screen Presentation.
The graphic elements take the brand into three dimensions with a reactive seven which reflects the amount of 'buzz' around programming throughout the day. This is combined with a time intelligent on screen presentation where the channel gets darker as the day goes on, all graphics adjust as night sets in and the content changes accordingly.
The graphic elements take the brand into three dimensions with a reactive seven which reflects the amount of 'buzz' around programming throughout the day. This is combined with a time intelligent on screen presentation where the channel gets darker as the day goes on, all graphics adjust as night sets in and the content changes accordingly.
Behind the Scenes.
See our custom camera technique in action and life sized supermarket world in the making.
See our custom camera technique in action and life sized supermarket world in the making.
