ManvsMachine
TM

EyeBuyDirect

for JWTNY

It's How You Frame It.

EyeBuyDirect glasses re-frame your world, turning everyday situations into surprising explosions of life and colour.

We were tasked with creating a clear, consistent, fun & shareable 360 brand campaign that helped bring the ‘EyeBuy World’ to life.

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Eyebuy Legit 8s Horizontal 00239

As well as four commercials we also designed and directed a series of character driven animations featuring the ‘EyeBuy Guy’. A unique character that we developed from scratch.

As well as four commercials we also designed and directed a series of character driven animations featuring the ‘EyeBuy Guy’. A unique character that we developed from scratch.

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Character Development
JWT EyeBuy CharacterDev fh 09 c
Character poses ts 003-copy 181003 155820
Character character dev ts 003
Set eyeBuyWorld Character V07-copy 181003 155844
EyeBuy Set TB v01-gigapixel-standard-width-1920px
EyeBuy Set TB v03
Set eyeBuyWorld 06
Abstract-Line-Up 181008 151336-gigapixel-standard-width-1920px
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Character shame 01 181003 155856
Character shame 01b 181003 155902
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bright-blue-color-solid-background-1920x1080
Mr Whippy characters 05 0014
Set eyeBuyWorld sausage 13
Mr Whippy walk 01 0000-gigapixel-standard-width-1920px
Mr Whippy walk 01 0001-gigapixel-standard-width-1920px
Face Pieces Model v6 181004 144552
Face Pieces Model v5 181004 144557
EyeBuy Mr Character 02 181026 100453
EyeBuy Mr Eyeballzzzzz
EyeBuy Mr Eyeballzzzzz Face 181012 110712
4 2D-gigapixel-standard-width-1920px
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4 3D
EyeBuy Ms Square ms v01 181004 144053-gigapixel-standard-width-1920px
EyeBuy Ms Square ms v03d 181004 144153-gigapixel-standard-width-1920px
Set eyeBuyWorld Character V09
Mr Whippy characters 01 0014
2 2D
2 3D
Character-Designs 2 181004 144010
Characters Test ms v01 181004 144027-gigapixel-standard-width-1920px
Behind The Scenes
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Design Process
Eyebuy CatchoftheDay ElementsFrame v01 181003 170330
EyeBuy Savings Sandwich
Eyebuy CustomerCare OrangeThumbsUp
Eyeballin v1g
EyeBuy Eyeballin Elements Diamond-gigapixel-standard-width-1920px
Eyebuy Eyescream IceCream 181016 121047
EyeBuy Catchoftheday Elements Beachball 181004 115907
Checkout Solo2 181009 110038
bright-blue-color-solid-background-1920x1080
EyeBuy Catchoftheday Elements Fish 181004 142602
Foam Arrow 01 181004 121215
Eyescream v1
Eyebuy Eyescream IceCream 181016 121047
EyeBuy Checkout StepGreen 181016 121346-gigapixel-standard-width-1920px
Eyebuy Eyescream Wafer 181016 121126
EyeBuy Eyeballin Elements Glasses 181015 181447
EyeBuy 14DayReturns Elements Blue Heart
Set eyeBuyWorld 03 Flying Mr 01
Client: EyeBuyDirect
Director: ManvsMachine
Design & VFX: ManvsMachine
Agency: JWTNY
Offline Edit: Nikolaj Belzer at OKAY STUDIO
DOP: Jordan Buck
1st AD: Rawdon De Fresnes
Art Department: Stripeland
Audio: Antfood
Client: EyeBuyDirect
Director: ManvsMachine
Design & VFX: ManvsMachine
Agency: JWTNY
Offline Edit: Nikolaj Belzer at OKAY STUDIO
DOP: Jordan Buck
1st AD: Rawdon De Fresnes
Art Department: Stripeland
Audio: Antfood

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